With the progress of society and the openness of people's attitudes, their understanding and attitudes towards sex are gradually opening up. In terms of sexual life, they are no longer satisfied with a single sexual need. More and more people are beginning to face and discuss topics such as sexual health. As a part of the sexual health industry, sex toys are gradually being accepted by the public.
From the perspective of sales channels, over 60% of consumers choose to purchase adult products online, therefore, e-commerce platforms have become the main channel for consumers to purchase adult products.
With the increasing diversification of consumer demand for sex toys, especially the rising proportion of female consumers in the sex toy market, sellers are facing higher requirements when selecting products. They not only need to focus on the basic functions of the product, but also pay attention to its design, materials, safety, and user experience to ensure that the product will not cause discomfort to users during use.